“Look for people who will aim for the remarkable,
who will not settle for the routine”


David Ogilvy – Founder Ogilvy


Expert in co-creation, Moira O’Leary is the founder of the VU co-creation (London and Paris). A graduate from King’s College, LSE and ISA, she has worked at several consulting firms, including Bossard (Cap Gemini, and Ernst & Young) and the American firm ECCP (Experience Co Creation Partnership).

She assists major companies (FTSE 100/ CAC 40) in their innovation and transformation projects via strategic thinking, management and operational team coaching, service optimization, operational digital solutions and action learning.


Valerie Robin

A graduate of the ESCP business school, Valérie has a 25 year-experience in a variety of management positions (marketing, communication, sales, audit and risk management) at SNCF, the French national railway company.
Her operational experience brings a concrete vision into the projects. Member of the think-tank, Institute for desirable futurs, Valerie is centered on prospective and sustainable development. 

Her expertise in risk evaluation is key in helping companies evaluate and communicate the success of each project.


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Frederique has over 25 years in strategy consulting and generating shared value in companies.
She is a seasoned strategy and management consultant with deep expertise in customer experience redesign (B2B and B2C), customer and employee driven innovation, product and service development, and business transformation. She has developed extensive experience in dynamic and highly competitive industries, in particular retail banking, technology (IT, telecom), hospitality, and pharmaceuticals. .

She is a dual citizen, American and French. She is a graduate from ESCP Europe (Paris, Oxford, Berlin). She lives in Park City, UT, and she shares her time between the US and France.



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With particular passion for understanding how culture impacts human behavior, Deanna Elstrom has forged a career in identifying significant and meaningful consumer insights that create the foundation for impactful brand positioning and strategy. With both client-side beauty marketing experience at major beauty players including L’Oreal, Avon and Revlon and strategic consumer insight and brand strategy experience at consulting firms such as CBX in New York and Flamingo in Tokyo, Deanna bridges big picture, strategic thinking with practical executional understanding.

Deanna currently resides in Japan where she helps multinational companies identify powerful consumer insights to leverage into brand strategies that can maximize brand potential within the Japanese marketplace. Deanna holds a BA from Duke University and an MBA from INSEAD.


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Nancy Northrop is the newest member of the VU-Cocreation team and a seasoned business professional with over 20 years experience in the medical device and personal care product sectors.

Nancy applies her entrepreneurial talents and creative insights to work collaboratively with clients in the design and execution of innovative and transformative business projects.


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Christel has an arts degree from the Sorbonne and a diploma in design thinking. Her expertise enables companies to translate corporate positioning and identity into their into customer journeys.

Through a series of short productive workshops and in-store coaching, Christel enables the front-line teams to co-conceive and develop the whole in-store experience, via store design, development of digital tools, creation specific furniture, windows, merchandising and customer communication…
She had managed the re-design of several major architectural projects (Guerlain stores in Paris, Disneyland Paris Theme Parks Stores )



Aysseline specialises in the transformation of individual and collective performance. She works with management and sales teams on elements such as innovation through teamwork and is a certified coach (Paris 2 – Assas), using NPL, Collective Intelligence, Transactional Analysis, Brain gym, Golden/MBTI, SOSIE profile.


After 17 years of experience in developing web projects, Laurent is a specialist of creating and imagining digital solutions.
His expertise covers web responsive and adaptive interfaces, and the development of mobiles applications. He is an important part of the co-creation team for imaging digital solutions for companies.


 Olivier is a film maker. He has worked on many corporate films. He offers a high quality of filming providing testimonials which have a major impact on team commitment.