The initial demand:
Improve the customer sales journey in the Bouygues telecom boutiques
Identify areas of customer dissatisfaction
Identify underlying dysfunctional processes
Organization of co-creation workshops with customers and employees to identify malfunctions and generate innovations.
Ideas to improve the customer sales journey.
Transfer of co-creation skills to the internal team in charge of the project.
Improvement in customer satisfaction
Improvement in employee satisfaction
For 4 years Bouygues Telecom received le prize for best telecom service experience in the TNS – Baring point podium of customer service