L’Oréal
The initial demand:
Improve the innovations process in R&D
Not take innovation from just a technology stand point
Find new paths towards innovation and value creation
Our contribution:
A 2 day module included in a one week Seminar at INSEAD for international R&D managers
Develop customer oriented thinking (customer connect)
Develop Out-of-the-box thinking
Learn concept creation skills, Learn scenario generation
The results:
Co-creation action learning module integrated in local R&D seminar
Development of “entrepreneurial skills” within the R&D hubs
New ”disruptive” thinking in product development