The initial demand:

Improve the innovations process in R&D

Not take innovation from just a technology stand point

Find new paths towards innovation and value creation

Our contribution:

A 2 day module included in a one week Seminar at INSEAD for international R&D managers

Develop customer oriented thinking (customer connect)

Develop Out-of-the-box thinking

Learn concept creation skills, Learn scenario generation

The results:

Co-creation action learning  module integrated in local R&D seminar

Development of “entrepreneurial skills” within the R&D hubs

New ”disruptive” thinking in product development